The Value of a Tattoo in Higher Education

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The Value of a Tattoo in Higher Education
August 20, 2010
Freakonomics

Levitt’s skepticism notwithstanding, it seems there may be a good reason for some people to get tattoos. David B. Wiseman, a psychologist, showed 128 undergraduate students photographs of tattooed and non-tattooed female models, described as “college instructors.” He found that college students prefer tattoos: “Analyses indicated that the presence of tattoos was associated with some positive changes in ratings: students’ motivation, being imaginative about assignments, and how likely students were to recommend her as an instructor.” (HT: Marginal Revolution)